‘It’s Now for Nature’ is a global campaign led by Business for Nature (BfN) to encourage companies to develop and publish credible nature strategies. It aims to demonstrate corporate leadership on nature, accelerate private-sector ambition, and build momentum towards the goals of the Convention on Biological Diversity and the Kunming-Montreal Global Biodiversity Framework. As the number of company submissions increased, BfN required additional technical capacity to review strategies efficiently, maintain consistency against campaign criteria, and support ongoing engagement with participating businesses.
The Solution: Fola provided technical review and advisory support for corporate nature strategies submitted to the campaign. Reviews were conducted against the campaign’s core requirements and the team engaged directly with participating companies to clarify gaps, respond to technical queries, and support alignment with campaign expectations. This helped ensure a robust, consistent and efficient review process while maintaining constructive engagement with businesses throughout submission and revision stages.
The Impact: Fola delivered a comprehensive review of the strategies submitted to the campaign, helping strengthen the quality and credibility of participating companies. The outputs of the review process are now informing content published through the campaign website, equipping BfN with clear, decision-ready materials to showcase corporate leadership and sustain momentum ahead of key global biodiversity milestones.
